Friday, March 7, 2008

Of Empowered Women And Masculine Aesthetics:

Cara Phillips is an unusual beauty photographer. In her project on cosmetic surgery, she has captured the tools of the procedure rather the results of a plastic surgery as many photographers are wont to do. But for a fine art photographer so close to the beauty business, she has very strong views about cosmetic surgery.

In an interview she states her views, “I think the reason the beauty industry thrives and is a 40+ billion US dollars a year business, has to do with the psychology of women. On one hand, the is enormous pressure to look good, but on the other most women are overworked and are not good at asking to have their needs met by others. That is where the beauty industry steps in.”

The need to look good and feel good is a desire that almost every woman secretly holds fast to. The American woman today has come far from the demure ladies who first set foot on the New Land years ago. An established career is no longer a luxury, it is a necessity borne out of personal independence.

Similarly, the appeals of cosmetic surgery, are shaping up to become as important to a lot of women who want to put their best face forward in a world that seems to be dominated by male sensibilities.

At the Plastic Surgery Institute of California, plastic surgeons urge women patients to revaluate their notions of personal beauty. The solutions and suggestions we make help you reconnect with your sense of individuality and self-worth. More then a man, its your own self that you need to please.

Happy Women’s Day!

No comments: