When shows like Extreme Makeover and Dr. 90210 aired on mainstream television in the US, the dam burst for cosmetic surgery. Perfectly ordinary people were seen stepping up to the cosmetic surgeon's table and emerging as glamorous individuals.
The face of plastic surgery in the US sure received a makeover of its own!
There is a similar wave of change set to attack India, the land of mythology and deep-set Hindu values. Plans are on to air a show called Naya Roop Nayi Zindagi (New Look New Life) which will be shot in Extreme Makeover format.
Just like its Western counterpart, the show is expected to feature Indians from every walk of life getting procedures like a tummy tuck or gynecomastia surgery. While liposuction currently bypasses a tummy tuck surgery in India, this show could just about break a lot of social taboos.
Middle class and urban India is more than prepared for this new wave of change with teenagers already going in for breast surgery and ear correction (otoplasty). Women are another demographic that is more than willing to experiment with their looks.
For a land that will pass any western treatment for an Ayurvedic (holistic) alternative, this is a major step and the outcome is highly anticipated.
The Plastic Surgery Institute of California is very interested in the outcome of such a step by the Indian TV and entertainment industry. It just could turn out to be the start of something really exciting!
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